(Design + Direction)

A designer with over 15 years of practice in UX/UI, design systems, web and mobile apps, websites, visual identities, editorial design & art direction. I help clients across a wide range of industries communicate and solve problems through clear, thoughtful design — functional, refined and well-resolved.

Whether I’m designing a digital product or bulding a website from the ground up, I aim for elegant, understated design — clear, considered solutions shaped by structure and restraint.

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Available for new opportunities. For any inquiries please don't hesitate to get in touch.

Available for new opportunities. For any inquiries please don't hesitate to get in touch.

Available for new opportunities. For any inquiries please don't hesitate to get in touch.

Available for new opportunities. For any inquiries please don't hesitate to get in touch.

Available for new opportunities. For any inquiries please don't hesitate to get in touch.

Available for new opportunities. For any inquiries please don't hesitate to get in touch.

PAB Group

PAB Group

Website design & build

Iolanda Badea

Iolanda Badea

Psychotherapist digital presence

Larisa Ionescu

Lawyer website design & build

ACBA

ACBA 🔜

Website design & build, identity

Maison Sartorial

Maison Sartorial 🔜

Website for new MTM menswear brand

Modumental

Website design & build

Sevaum

Website for visionary artist

Mingle

Mingle

Coffee shop naming & identity

Wine Diplomacy

Wine Diplomacy 🔜

Website design & build, identity

PickTwo Studio

PickTwo Studio

Website for acclaimed interior design studio

Irina Petrovici

Irina Petrovici

Social worker personal website

Archive

Archive 🔜

Other past works


First impressions create trust. We needed digital touchpoints that signal excellence before a single meeting. George turned complex ideas into clarity; mind-blowing attention to detail, sharp messaging, and design that feels inevitable. He listened, challenged, and translated vision into credible, high-conversion web experiences.

Result: €11.3M in new clients directly attributable to how these sites present us. That’s not vanity; that’s business. Our collaboration isn’t ending: it’s compounding. I’ll keep returning to George for his clear, coherent craft and the outcomes it creates.

Cristian Nistor

Modumental; PAB Group; Sevaum

The website created by George perfectly captures the values that guide my work as a lawyer: clarity of reasoning, a solid educational foundation, and professional integrity. The result is a design that is elegant in its simplicity — structured, intuitive, and coherent, much like a well-crafted legal argument.

Larisa Ionescu

Lawyer

I had a great opportunity to develop a few big projects with George in Asseco, which is one of the top 5 IT integration companies in Bucharest.

George is a person of high personal integrity, highly committed, his acts openly with honestly in conflict resolution. He is a professional focused on results and has a good relationship with his team mates. He is autonomous and overcomes all the challenges with merit. Also he has created some of the best user experiences that I came across.

Anyone who has the chance to work with George will be lucky to recieve the best of the best.

Catalin Boroiu

Head of Custom Software Development & Agile Delivery Lead, Asseco SEE

I had a really productive collaboration with George! The process was smooth and easy, his input was great and the result is a cutting edge product! Recommended!

Radu Călin

Founder, PickTwo Studio

Great professional with spot on ideas and deliverables! A pleasure to work with George.

Mihai Alexandru Babescu

Business Automation Manager, Asseco SEE


(What I'm up to now)

  • Working at Hitachi Rail as Senior UX/UI Designer, shaping the next generation of railway operations and maintenance tools with a focus on bringing clarity and usability to complex systems

  • Updating this site with recent projects

  • Taking on a few selected freelance collaborations

  • Continuously refining my wife's website and supporting her as she returns to work after maternity leave

  • Outside of work, I'm with our two kids — the part of life that keeps everything in perspective